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Kaushalya – Skill development initiative

Kaushalya – Employability or Skilling

Tata Motors’ Employability Programmes under Kaushalya

As an approach, Kaushalya reaches out to the huge pool of school dropout unemployed youth. The courses are available for youths from our corporate social responsibility education programs, for those who have a dire need to support their families or don’t wish to continue education. Given the limited opportunity to productively participate in the formal economy, our skill development programme in India “accelerate aspirations” of school dropout youth, in sectors which provide opportunity to those who undergo continuous formal learning and training (ITI and Diploma).

Auto Trade: Tata Motors leverages its domain knowledge automobile space and has designed courses (like auto service technician) which have been approved by Automotive Skill Development Council (ASDC). We leverage our dense network of Industrial Training Institutes for imparting training and over 6600 Dealers and Tata Authorized Service Stations (TASS) for On the Job Training (with commitment of spend).

Non-Auto Trade: Tata Motors offers a host of vocational training courses which have high market demand.

Agriculture and Allied Activities: Tata Motors Limited caters to the need of communities which fall beyond the 50 kilometre radius from the plant facilities (Jamshedpur, Pune, Palghar and Thane). The emphasis is on infusing new technology, better agricultural practices, livelihood programmes, animal rearing etc.

Institutional Strengthening: Tata Motors regularly introduces and administers courses for the instructors and leadership of the training institutes (ITI and Polytechnic Colleges) and NGO partners. The modules range from technical, functional to soft skills. The company also bridges the resource gap by offering support through donation of equipment, revisions and by upgrading courses.

Tata Motors skill development programme India

The story in numbers

  • 17,661
    Lives Touched
  • 6,976
    Auto and Technical Trades
  • 5,511
    Non Auto Trade
  • 4,874
    Agri & Allied
  • 68%
    Of those Trained, got Employed

Learn Earn and Progress (LEAP) – Breaking Gender Barriers

Automobile is considered to be a male dominant industry and girls trained at Little Flower institute in Kerala are trying to break this notion. These female trainees are altering the perception that women cannot undertake heavy duty work especially when it comes to be being a good technician (motor mechanic). Inspired by them, more girls have started taking admission to this course. These girls are a part of Learn, Earn and Progress (LEAP) programme which imparts automation related skills (service technician) to school dropout youth. This is a one year course jointly run by Tata Motors and dealers. Students get theoretical inputs in industrial training institutes for three months and are placed with dealers to get hands-on training through an OJT with Tata Motors dealers and Tata Authorised Service Stations (TASS) for nine months (and receive monthly spend as well). Post training completion they are assessed by ASDC (Automotive Skill Development Council).

Over 80% of the trained youth found employment post training completion with average salary of ₹ 8000, 4% of the youth have become entrepreneurs generating additional jobs for over 50 youth from the community. This has led to the increase in annual household income by nearly 1 lac.

A short duration courses of 3 months each have been added and close to 3000 youth (of which 40% belong to SC/ST category) are trained in partnership with Pratham and Tata Strive on an annual basis. The placement is over 75% of all those trained. These programmes generate employment in the Tata Ecosystem and are a classic case of strategic business connect.

E-Dost: The Good Samaritan

E-Dost, as her village folks fondly address her, Anjali is the first government authorised service provider to Aadhar Enabled Payment System (AePS) not only in her own village Pathardi, but in the entire tribal block of Jawhar block in the Aspirational Palghar District of Maharashtra. A sudden demise of Anjali’s husband added extra responsibilities on her to support her children and her ageing in-laws. Today through AePS, she not only earns a sustainable livelihood, but provides ease to the villagers by making the last mile banking and allied services available right at their doorstep, which otherwise had them travel some 15-20 kms and spend minimum Rs. 30 for a small financial transaction. In a span of ten months, she has achieved a turnover of ₹ 9.6 lakhs. This clearly indicates a rapid acceptance and popularity of the services among the community.

Thanks to our NGO partner – BAIF Institute for Sustainable Livelihoods and Development, implementing partner of Tata Motors for Integrated Village Development Initiative (IVDP) in Jawar, identified and trained Anjali to use the AePS technology through an app on her Android phone and other equipment.

This project is part of our Special Project called Integrated Village Development Initiative (IVDP) which is jointly run with the Office of the Chief Minister, Maharashtra with an objective to create a replicable model of a self-sustaining Gram Panchayat through leveraging scale and machinery of government, speed and managerial competence of corporate, and ownership and governance of citizens.

Driving To Success – Driver Training Programme

The training programme with Pratham in Mumbai focusses on upskilling novice drivers. They partnered with Ola Cabs in 2017 and have been able to train and place youths for the cab service (of which 32% are SC/ST) so they earn around ₹ 15000/month. Around 3600 youth have been trained under the novice driver training programme.

SHG Women – Leveraging social media to market their products in Lucknow

The SHGs promoted by the company floated society in Lucknow have over 40% members from SC background and are adept in working with Jute and Chikan products. They have done very well in last 2 years with their products getting exposure on bigger platforms like Okhai, helping them to reach out to larger customer base over the Internet and also being introduced to new customers who can provide regular business. The team also started exploring Social Media (Facebook and WhatsApp) to reach out to wider market and as a result, one of the biggest and consistent customers has been acquired through Facebook.

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